AD TECH SUMMIT 2019 In PARIS - Second Edition

By IAB France and IAB TechLab

Responsible Author: Ruby BIRD & Yasmina BEDDOU (Journalists/Directors) | PARIS, 11/22/2019, 22:25 Time

USPA NEWS - IAB France and IAB TechLab hosted the 2nd Edition of the Ad Tech Summit on 22nd November (Hotel Rothschild in Paris). The Theme of the Event was "Shared Values" and brought together a Stellar Line-Up of Industry Experts to explore and discuss.

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DATA MARKETING PARIS 2019 SUMMIT - TURN DATA INTO EXPERIENCE

November 20-21, ESPACE CHAMPERET (Paris)

Responsible Author: Ruby BIRD & Yasmina BEDDOU (Journalists/Directors) | PARIS, 11/22/2019, 22:24 Time

USPA NEWS - Data-Driven Marketing has transformed from an Innovative Approach to a Fundamental Part of Advertising and Business Strategy; it can now be defined in Several Ways. Both Businesses and Consumers can gain a lot from taking a Data-Driven Approach to Marketing. When Strategies are implemented successfully, such Benefits include:

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